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Hooks and scripts

Opening lines, script lengths and the words that keep people watching.

Hooks and scripts
How to write a video hook: seven formulas, and what weakens each
What a video hook is, how long it should be, the seven formulas that hold attention on TikTok, Reels and Shorts, and a free tool that scores your own.
The RapidCreate team12 October 20265 min read
Hooks and scripts
How long should a video script be? Word counts for 15 to 90 seconds
How many words fit in a 15, 30, 60 or 90-second video, why speaking pace changes the count, and a free timer to check your own script.
The RapidCreate team12 October 20265 min read

How to write a video hook: seven formulas, and what weakens each