Free tool · Runs in your browser

Video Hook Generator

Type a topic and get opening lines in seven proven formulas, each with a score and the reasons behind it. No sign-up, and nothing leaves your browser.

Hooks from a topic

Try

Score a hook

Type a hook, or choose one from the list, to see its score and the reasons behind it.

How to use it

  1. 01

    Type your topic

    A few words is enough: “meal prep”, “cold emails”, “home workouts”. The formulas are filled in with it.

  2. 02

    Pick the strongest

    Hooks are sorted by score. Choose one and it moves to the box below, where you can rewrite it in your own words.

  3. 03

    Read the reasons

    Every score lists what helped and what hurt, so you know what to change. Rewrite until it reads as Strong.

How the score works

The score is a set of rules you can read, not a guess. A hook starts at 50. It gains points for being quick to read (4 to 12 words), for using a proven formula, for speaking to the viewer, and for a concrete figure. It loses points for a preamble (“In this video…”), for shouting in capitals, and for being too long to read before the viewer scrolls on.

These are the same rules RapidCreate applies to every hook you type into it. They read English hooks only.

The seven formulas

A question the viewer wants answered. A count that promises a list. “POV:”, which puts the viewer in the scene. A command. A mistake or a myth, which people stop to check. A contrarian turn. And a plain “how to” or “why”.

A formula is a starting point. The hooks here are filled in from your topic by pattern, so treat them as drafts and make each one say something only you would say.

The seven formulas, with “meal prep” as the topic
FormulaExample
QuestionWhat if you’re doing meal prep wrong?
Count3 mistakes you’re probably making with meal prep
POVPOV: you finally figured out meal prep
CommandStop overthinking meal prep
Mistake or mythThe mistake with meal prep that costs you the most
ContrarianNobody tells you this about meal prep
How to or whyHow to get better at meal prep in 30 seconds
The guideHow to write a video hook: seven formulas, and what weakens eachRead it

Questions

What is a video hook?

The first line of a short video: the words a viewer hears or reads in the first second or two. Its only job is to earn the next few seconds, so it should say what the video is about and why to stay.

How long should a hook be?

Short enough to read at a glance. This tool scores 4 to 12 words highest, treats 13 to 16 as readable, and takes points off beyond that.

Does this use AI?

No. The hooks are your topic set into fixed formulas, and the score is a list of rules. Both run in your browser, which is why the tool needs no account.

Do these hooks work on TikTok, Reels and Shorts?

Yes. All three open a video the same way, with a second or two to earn attention, so one hook serves all three.

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